Product Documentation / UTM Builder — Overview (README)

UTM Builder — Overview (README)

A multi-tenant tool for building and governing UTM links across many companies — consistent campaigns, a shared taxonomy, zero typos.

Web appUniversalSaaS
Open app Documentation
Open app
https://utm.u.piotrlitwa.com

What it is

UTM Builder is a hosted, multi-tenant link builder that turns UTM tagging from a spreadsheet free-for-all into a governed taxonomy. Every team picks from an approved dictionary, so your GA4 reports stop fragmenting on facebook vs Facebook vs fb.

Highlights

  • Per-company workspaces with their own dictionaries and taxonomy.
  • Source/medium mappings enforce a consistent naming scheme.
  • Roles: admins curate, users generate.
  • Optional saved links with short codes.
  • Custom domain per company (CNAME).

Quick start

  1. Open utm.u.piotrlitwa.com.
  2. Define your source/medium dictionary and mappings.
  3. Build consistent links — and save the ones you reuse.
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